Talent Management + Brand Campaigns

Creators sell.
Brands win.

We build creator-driven revenue engines for social commerce, connecting brands and creators through a collaborative ecosystem. With teams dedicated to both sides, we co-create scalable strategies, high-performing content, and commerce experiences that drive measurable revenue.

2026
Sunset Commerce
01 — Who We Are

We scale social commerce through creators.

We build creator-driven revenue engines for Social Commerce, connecting brands and creators through a collaborative ecosystem. With teams dedicated to both sides, we co-create scalable strategies, high-performing content, and commerce experiences that drive measurable revenue.

Our Philosophy & Vision

  • Operator-led with proven experience and a strong industry network
  • Outcomes over optics — revenue is the only metric that matters
  • Built with creators, for creators — collaboration at the core of everything we do
2
Connected pillars, one roster
4
Brand campaign revenue lanes
02 — One Engine

We run two connected businesses under one roof.

Pillar 1

Creator & Talent Management

We represent creators. We land them deals, coach their performance, and activate them into live opportunities.

Pillar 2

Brand Campaigns

We run revenue programs for brands across affiliate, UGC, influencer, and live commerce.

Why it works

Our managed talent roster feeds directly into every brand campaign lane — and every brand campaign creates new activation opportunities for our managed creators. Neither side operates in isolation.

03 — Creator & Talent Management

We only represent creators who make content people actually care about.

Today that's mostly TikTok — but YouTube is one of the biggest money pulls in the creator economy, and we're growing the roster to include YouTubers alongside TikTok creators.

Deal-Making

Landing the right paid work for the right creators
  • Source creators based on content quality, not audience size
  • Negotiate and manage UGC and influencer partnership deals on their behalf
  • Manage gifting, paid partnerships, and campaign agreements
  • Align creators to brand launches, storytelling, and moments that fit them

Coaching & Performance Systems

We don't just manage creators — we build their performance systems
  • Coach creators on content, hooks, and conversion strategy
  • Provide structured feedback loops and improvement plans
  • Build repeatable frameworks so creators can scale their own output
  • Continuously optimize based on what's converting across the roster

Talent Activation

Getting our creators booked into live, high-visibility opportunities
  • Cast and train creators for TikTok Live hosting, focused on conversion, not just engagement
  • Book managed talent into brand affiliate programs, UGC batches, and influencer campaigns
  • Manage end-to-end logistics for live placements and activations
  • Direct handoff into Pillar 2 — activated talent flows straight into brand lanes

Content Strategy

Helping creators actually go viral — not just post
  • Track GMV monthly alongside thumb-stop rate, watch time, and other conversion signals — not just views
  • Run hands-on UGC workshops to sharpen creator craft and consistency
  • Vet brand alignment before locking any deal, so creator and brand are an actual fit
  • Help creators turn a single viral moment into a repeatable, sustainable business — not just a one-off post

Two tiers of talent

Tier 1

UGC Creator Network

One-off deals · micro-creators

A steady bench of micro-creators for one-off UGC deals. Keeps content and income flowing consistently, even before a creator is signed.

Tier 2

Signed & Managed Talent

Fully managed roster · the big dogs

Our flagship roster — creators we sign, manage, and build long-term careers with. Starting with 2–4 signed creators as we scale the model.

04 — Brand Campaigns

Four revenue lanes.

Every brand engagement runs across 1 or all 4 lanes simultaneously. Each has its own creator profile, deliverables, team, and KPIs — and each draws from our managed talent roster.

Lane 01

UGC & Paid Media Performance

Spark-Ready Assets · Meta Whitelisting · Creative That Converts

Scroll-stopping creative built by real people, designed for paid scale.

  • 5–10+ hand-picked UGC creators matched to your brand
  • Hook rate optimization (3-second view-through benchmarking)
  • Fully scripted, production-ready video assets
  • Data-driven creative strategy and iteration cycles
  • Whitelist and Spark Ads partnership setup
Lane 02

Influencer Marketing

Organic & Viral Reach · Up to 1M+ Reach

Identify and activate the right voices to put your brand in front of millions — organically.

  • Strategic influencer sourcing and creative briefing
  • End-to-end campaign management and reporting
  • Virality tracking via shares-to-saves ratio
  • Whitelisting candidate identification
Lane 03

Affiliate Marketing

TikTok Shop · Commission-Based Growth · GMV at Scale

Let your best sellers do the selling. We manage a full affiliate ecosystem on TikTok Shop — driving real revenue, not just reach.

  • 50–200+ active affiliates recruited, onboarded, and seeded with product
  • Ongoing affiliate ecosystem management and optimization
  • Monthly GMV reporting and performance tracking
  • Top 10% affiliate conversion rate benchmarking
Lane 04

Live Creator Placement

TikTok Live

Connecting brands with high-performing creators to drive engagement and sales.

  • Strategic creator sourcing from our own activated talent roster
  • Host training focused on conversion and engagement
  • Creative briefing for high-performing live content
  • Full end-to-end live campaign support
06 — Our Client Work

Brands we've worked with.

12th Tribe
Barcode
Highland
DRMTLGY
Epres
Vetchy
Gooseberry
Mars Men
Hollow Socks
New Republic
09 — Pricing + Terms

See how much our services cost.

Creator Management

Structure
Deals based on brand campaign budgets
Fee
Inquire
Book a call.

Brand Campaigns & Management

Structure
Phased approach, 3-month minimum
Fee
Inquire
Book a call.

Let's build something that performs.

10 — Contact Us

Get in touch.

Sam Graham, Founder & CEO
Sam Graham
Founder & CEO

Drop a message and let's build something that performs.

Email us
Contact
415-400-9249
Website
www.sam-london.com
Locations
  • Los Angeles
  • UK
  • New York
  • Arizona
Social
@londoncreatorconsultancy